The Written Word
From the early days of Embrocation Cycling Journal and the Rapha Blog, storytelling in the written form has been part of everything that I’ve done. The Athletic Community is not an exception to that rule — product copy, press releases, The Athletic Journal, email marketing efforts and our weekly culture newsletter Fun Times Friday — are all part of the bigger picture of including and insuring the written word have an elevated status in all that we do.
Big Pedal at Trans Cascadia - 2018
Long form story and photos on The Radavist about the Trans Cascadia bike race that happens in Oregon & Washington each year.
READ THE FULL STORY HERE.
Fun Times Friday - Newsletter
Weekly newsletter rounding up all the good things on the internet. Mostly sports related, a little fashion, sneakers, films and anything else that pops up as we go. This is also a spot for us to talk about what we’re doing and promote our friends brands along the way.
Leaving Las Vegas - 2018
Sponsored content story with Subaru USA about a bike ride and camping trip out in Death Valley.
The Athletic Newsletter
We use the Athletic Newsletter as a place to announce events, launch product and keep everything moving forward. Over the last five years, we’ve sent a few hundred emails.
Journey - 2015
“Style” with photos by Ben Ingham Short essay on style in Ingham’s photo chronicle of his time at Rapha.
Huck Magazine - 2013
“You Can’t Stop Us Now” with photos by Jeff Curtes
Cyclocross feature in a favorite action sports publication.
Bicycling Magazine - 2011
“Friends in High Places” with photos by Chris Milliman
Feature on the virtues of riding Mt. Baldy before the Tour of California.
Rouleur Photo Annual - Volume 4 - 2010
“Battenkill” with photos by Daniel Sharp
Ready Made Magazine - 2009
“Bicycles Built for You”
Deep captions on a few handmade bicycle builders in Portland, Oregon.
